RAIZLABS
Raizlabs, a leading mobile-app development company, creates impactful digital experiences driven by insight, strategy, design, and technology.
As the sole marketing employee at app development company Raizlabs, I led all aspects of editorial content, social media management, publicity, and copywriting. This included updating in-app content for various brands including Bloomingdale’s, Macy’s, and EMC. I produced and managed all Raizlabs content aimed at promoting the brand including our in-house podcast, blog posts, press releases, website pages, and social media accounts in a friendly, knowledgeable, and tech-savvy tone. Additionally, I worked pitching Raizlab client apps to a variety of tech websites for coverage. To see more of my blog copy, head over here and here.
Examples:
Key highlights from my Raizlabs work:
Managed and wrote all-in app content for Macy’s Herald Square and Bloomingdale’s 59th & Lex flagship store apps.
Event managed the monthly mobile developer meet-up Drinks on Tap, consistently growing the popular local meet-up and attracting sponsors.
Coverage for client app and Raizlabs on websites such as on CNN, Racked, Christian Science Monitor, and The Boston Globe.
Awards and other notables: 2011 Best Mobile Shopping App by Mobile Marketing Association, 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily, featured slot in Apple’s App Store (Rue La La), 2012 MarCom Gold Award in the Element/Mobile app category (Schneider Electric).
Raizlabs social links: