Michelle Buchman — MIT's School of Architecture and Planning

MIT SCHOOL OF ARCHITECTURE AND PLANNING

Founded in 1865, the School of Architecture + Planning is one of five schools at MIT. The school comprises five main divisions: The Department of Architecture, The Department of Urban Studies + Planning, The Media Lab, The Center for Real Estate, and The Program in Art, Culture and Technology.

As the Social Media and Communications Assistant at the Massachusetts Institute of Technology, I developed and manged the social media strategy for the prestigious Architecture and Planning graduate school. Partnering with the communications team, I crafted the school’s voice across ten different social media accounts to an audience of over 650,000 fans around the world. I routinely collaborated with students and alumni, showcasing their accomplishments in the arts, architecture, technology, city planning, and design. I also had the honor of covering the college’s major events including lectures, graduation ceremonies, and art exhibitions. Additionally, I wrote, designed, and published the SA+P monthly alumni newsletter, as well as updating the school’s press clips for the MIT media database.

Examples:

MIT SA+P

Maintained MIT’s School of Architecture and Planning website.

MIT SA+P Twitter

Brainstormed and executed content and sharing of student, faculty, and alumni work.

MIT Architecture Twitter

Created and curated content, links, and topics of interest including student, faculty, and alumni work for MIT’s world-renown Architecture program.

MIT Urban Planning Twitter

Created and curated content, links, and topics of interest including student, faculty, and alumni work for MIT’s Urban Planning program.

MIT Media Lab

Contributed content ideas and execution of social coverage for the MIT Media Lab, including student and faculty lightning talks, the Center for Advanced Urbanism’s Scaling Infrastructure conference, and more.

MIT SA+P Newsletter

Write, distribute, and provide analytics for MIT SA+P’s monthly alumni e-newsletter.

MIT SA+P Tumblr

Designed and updated the MIT SA+P Tumblr showcasing student work, aimed at attracting prospective students.

MIT SA+P Instagram

ideated, created, and maintained content for MIT SA+P’s Instagram account.

MIT SA+P Facebook

Ideated, created, wrote, and maintained MIT SA+P’s Facebook page, sharing news, work, video, and articles of interest.

Key highlights from my MIT SA+P work:

Led social strategy and coverage for the MIT Center for Advanced Urbanism’s 2014 conference, including keynote address by Chicago mayor Rahm Emanuel.
Worked with distinguished faculty on social strategy for the colleges prestigious annual DUSP Lightning Talks at the MIT Media Lab.
Grew the college’s Instagram presence and strategy.

MIT School of Architecture + Planning social links: