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      <image:caption>Star Wars: The Clone Wars Recap - Custom Instagram recap grid highlighting key moments from Star Wars: The Clone Wars’ final season on Disney+, a collaboration with the studio marketing team.</image:caption>
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      <image:caption>Concept art posted weekly to social accounts as episodes aired on Disney+.</image:caption>
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      <image:caption>Social template showcasing images for Instagram carousel.</image:caption>
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      <image:title>Star Wars - Star Wars: The Rise of Skywalker Final Trailer</image:title>
      <image:caption>Trailer for the final film in the Skywalker Saga posted to all Star Wars social networks globally.</image:caption>
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      <image:title>Star Wars - The Skywalker Saga Emojis</image:title>
      <image:caption>May the 4th/Star Wars Day stunt of 40 emojis celebrating the Skywalker Saga to promote Episodes I-XI on Disney+.</image:caption>
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      <image:caption>Social video featuring Diego Luna and Alan Tudyk produced at D23 Expo 2019 asking them a fan-favorite, often meme’d question.</image:caption>
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      <image:title>Star Wars - Star Wars: Galaxy's Edge Opening</image:title>
      <image:caption>Social photography to promote the opening ceremony livestream of Star Wars: Galaxy’s Edge at Disneyland, May 2019.</image:caption>
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      <image:caption>Photography taken for social to promote opening of Star Wars: Galaxy’s Edge, May 2019.</image:caption>
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      <image:title>Star Wars - ComingSoon.net Press Coverage</image:title>
      <image:caption>Press coverage from ComingSoon.net highlighting our video thanking frontline workers, read the full article here.</image:caption>
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      <image:caption>Press coverage of The Empire Strikes Back Time Capsule from /Film, read the full article here.</image:caption>
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      <image:caption>Press coverage of the Star Wars: Galaxy of Adventures animated shorts by Entertainment Weekly, read the full article here.</image:caption>
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      <image:caption>Press coverage from Gizmodo sharing behind-the-scenes insights into the final episodes of Star Wars: The Clone Wars, read the full article here.</image:caption>
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      <image:caption>Press coverage of the Jedi Temple Challenge trailer launch, read Nerdist’s full article here.</image:caption>
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      <image:title>Star Wars - The Hollywood Reporter Press Coverage</image:title>
      <image:caption>Press coverage on the Star Wars: The High Republic launch event, read The Hollywood Reporter’s full article here.</image:caption>
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      <image:title>Star Wars</image:title>
      <image:caption>Star Wars: The Clone Wars Recap - Custom Instagram recap grid highlighting key moments from Star Wars: The Clone Wars’ final season on Disney+, a collaboration with the studio marketing team.</image:caption>
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      <image:title>Nerdist - Kong: Skull Island Premiere</image:title>
      <image:caption>Live social coverage.</image:caption>
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      <image:title>Nerdist - Star Wars: The Force Awakens Premiere</image:title>
      <image:caption>Live social coverage from the red carpet world premiere.</image:caption>
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      <image:title>Nerdist - Talent Takeover</image:title>
      <image:caption>Instagram talent takeover at SXSW with the electronic-pop band, Chvrches.</image:caption>
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      <image:title>Nerdist - Chris Pratt Repost</image:title>
      <image:caption>Actor Chris Pratt resharing our biggest article from 2015 on zookeepers recreating a moment from Jurassic World.</image:caption>
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      <image:title>Nerdist - Joe Manganiello Promotion</image:title>
      <image:caption>Collaboration with Joe Mangianello via social promoting his appearance on Nerdist and Geek and Sundry’s CelebriD&amp;D.</image:caption>
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      <image:title>Nerdist - Krysten Ritter Repost</image:title>
      <image:caption>Krysten Ritter sharing Nerdist’s article on The Best of TV 2015.</image:caption>
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      <image:title>Nerdist - Amy Poehler's Smart Girls Promotion</image:title>
      <image:caption>Collaboration with Amy Poehler’s Smart Girls on a social video covering Star Wars inspired make-up looks.</image:caption>
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      <image:title>Nerdist - Nerdist Evergreen Social</image:title>
      <image:caption>Utilizing trending moments in pop-culture to create a space for Nerdist’s voice to feel organic, thoughtful, and positive.</image:caption>
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      <image:title>Nerdist - Nerdist Evergreen Social</image:title>
      <image:caption>Creating big engagement wins with fun, humorous social copy.</image:caption>
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      <image:title>Nerdist - Tom Holland Repost</image:title>
      <image:caption>Reshare by Tom Holland, star of Spider-Man: Homecoming, boosting visibility l of Nerdist’s parody video.</image:caption>
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      <image:title>Nerdist - Robert Downey Jr. Repost</image:title>
      <image:caption>Robert Downey Jr.’s Facebook page share with a link to Nerdist’s “That Spidey Life” video, resulting in a boost in visibility and views.</image:caption>
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      <image:title>Nerdist - Entertainment Weekly Press Coverage</image:title>
      <image:caption>Press coverage of Nerdist and Geek and Sundry’s D&amp;Diesel video with actor Vin Diesel.</image:caption>
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      <image:title>Nerdist - The Verge Press Coverage</image:title>
      <image:caption>Press coverage from The Verge for Nerdist’s Wonder Woman music video, “Save the World!”</image:caption>
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      <image:title>Nerdist - The Verge Press Coverage</image:title>
      <image:caption>Press coverage from The Verge for Nerdist’s “Belle and Boujee” parody music video.</image:caption>
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      <image:title>Nerdist - Rolling Stone Press Coverage</image:title>
      <image:caption>Picked as one of Rolling Stone’s “20 Best Things We Saw and Heard at San Diego Comic-Con 2015,” read the full article here.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599776070602-88O56IQCJPZCDGYFVHKB/nerdist-press5.jpg</image:loc>
      <image:title>Nerdist - Entertainment Weekly Press Coverage</image:title>
      <image:caption>Entertainment Weekly press coverage for the trailer launch of Nerdist Presents: The Hive, Nerdist’s first horror film, read the full article here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michelle-buchman.com/bdcwire</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599849359508-BM9LHMG2JY78O8J0G89H/bdcwire-logo.jpg</image:loc>
      <image:title>BDCWire</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599849359508-BM9LHMG2JY78O8J0G89H/bdcwire-logo.jpg</image:loc>
      <image:title>BDCWire</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599850129909-ELGI3W73QE0GWCD31B8M/bdcwire1.jpg</image:loc>
      <image:title>BDCWire - BDCWire.com</image:title>
      <image:caption>Worked with editorial team to strategize relevant coverage of topics trending on social media, resulting in engagement and traffic growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599852053891-ZJXQTUDE0JIJL3L4NOEN/bdcwire4.jpg</image:loc>
      <image:title>BDCWire - Facebook Share</image:title>
      <image:caption>Share of BDCWire article on CW shows by the official show page for Veronica Mars. Share resulted in traffic boost and additional social shares.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599851795058-HTN9QZG8VLJ12IEIOVLR/bdcwire3.jpg</image:loc>
      <image:title>BDCWire - Twitter Share</image:title>
      <image:caption>Part of BDCWire’s social strategy was relying on sharing by local members of the community for regional-specific trending topics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599852264140-LZCE387CM7EAENF1JEXT/bdcwire5.jpg</image:loc>
      <image:title>BDCWire - Boston.com Social Collaboration</image:title>
      <image:caption>Partnered with the Boston.com social team on strategically elevating BDCWire.com content to their wider audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599852572124-Z0NY7G5U091LY4YR16AC/bdcwire6.jpg</image:loc>
      <image:title>BDCWire - Poynter Press Coverage</image:title>
      <image:caption>Article on BDCWire’s launch and overall strategy from Poynter, read the full article here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michelle-buchman.com/massgov</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599858365706-P4XBYR70ITR57A1SWNKV/mass-gov-logo.jpg</image:loc>
      <image:title>Mass.gov</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599858925300-WNXN11U9J7YFULYBHIGL/mass.gov.png</image:loc>
      <image:title>Mass.gov - Mass.gov</image:title>
      <image:caption>Worked with hundreds of state agencies and the governor’s office to update Mass.gov’s CMS with the most current information for constitutents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599859004278-OJ6293KPH56NN5CSTCAC/mass-gov-eea.jpg</image:loc>
      <image:title>Mass.gov - Twitter Town Hall</image:title>
      <image:caption>Coordinated and advised the Department of Energy and Environmental Affairs for the state’s first Twitter Town Hall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599859120061-KVYHOCT8HDZ1B8G7LT9A/screencapture-blog-mass-gov-blog-children-families-adolescent-services-in-massachusetts-1496902179611.jpg</image:loc>
      <image:title>Mass.gov - Mass.gov Blog</image:title>
      <image:caption>Acted as primary editor for the Mass.gov official state blog, overseeing a team of writers producing informational content for constituents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599859282374-3K9X2GSFUCSOZTTJQ816/Social-Media-Graphics.jpg</image:loc>
      <image:title>Mass.gov - Social Media Assets</image:title>
      <image:caption>Collaborated with a team of interns and content strategists on developing informational, shareable social media assets for constituents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599858365706-P4XBYR70ITR57A1SWNKV/mass-gov-logo.jpg</image:loc>
      <image:title>Mass.gov</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.michelle-buchman.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599870849005-VAC2E8UUDWJSXR1NWE7A/IMG_8430.JPG</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1599870849005-VAC2E8UUDWJSXR1NWE7A/IMG_8430.JPG</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.michelle-buchman.com/amazon-mgm-studios</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/cf36099e-31cd-4f25-ac61-aaa3540bd4e8/Amazon-MGM-Logo.jpg</image:loc>
      <image:title>Amazon MGM Studios</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713932065149-J9C82OKLH261MCYFU2UQ/Challengers-IG-GridExample-ResizedV4.jpg</image:loc>
      <image:title>Amazon MGM Studios - Challengers</image:title>
      <image:caption>Social creative for grid style launch of the film’s first key art and trailer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713919536340-24NEY5NAI13AYPSHG67K/BonesAndAll-IllustrationsV2.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All</image:title>
      <image:caption>Motion and static social creative assets with custom illustration elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713983115421-YWKI01PHYJV13LGVWMZB/BonesAndAll-GetTixTalent.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All - Get Tickets Paid Social</image:title>
      <image:caption>Paid social spot driving ticketing used as ads on Instagram and TikTok.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713983278209-8101OAT7FSF95TPZ51PL/BonesAndAll-ReviewsSpot.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All - Reviews Spot</image:title>
      <image:caption>Creativeutilizing fan reviews that plays with the idea of users having sound on and using it as a bit of a “jump scare” piece.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713919658009-R0TPZKQV9EQ1R92A8NN6/BonesAndAll_TikTokQnAV2.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All - TikTok Q&amp;amp;A</image:title>
      <image:caption>Takeover of the main @TikTok handle with a Q&amp;A from stars Taylor Russell and Timothee Chalamet in Italy before the film’s Milan premiere. Over 450k views, 40k engagements, and push notification sent to TikTok’s 50M+ followers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713983201454-4UPX3W69J9BYZQS67VRQ/BonesAndAll-NowPlayingPaidSocial.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All - Now Playing</image:title>
      <image:caption>Organic and paid social Now Playing spot utilized across Instagram, TikTok, and Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713919740204-D971G3HQMS9HTTYOJ3C1/Bottoms-IG-ChooseYourFighterV2.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bottoms - Choose Your Fighter</image:title>
      <image:caption>Video social creative assets for the film’s social accounts that highlight the characters and the movie’s comedy/action style. Widely shared by fans with over 400k+ impressions and 27k+ engagements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714175320423-K7YYHYVO82KAJVVPEAQ3/Bottoms-QueerYodas.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bottoms - Queer Yodas React</image:title>
      <image:caption>Video series showing older queer women scenes from the film showcasing their reactions and advice for LGBTQ+ youth. 200K+ views, 35K+ engagements on TikTok.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713932226744-TFF5REP2IJ0FA5Z46FWS/Gucci-Tarot1_V2.jpg</image:loc>
      <image:title>Amazon MGM Studios - House of Gucci - Motion Posters</image:title>
      <image:caption>Motion posters with a Tarot theme highlighting each of the film’s main characters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714015150617-YAJV16PASVDOIU3AGMLI/BITB-CallumTikTok-Transition.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Boys in the Boat - TikTok Transition</image:title>
      <image:caption>Digital creative used for paid social on TikTok and Instagram Stories featuring actor Callum Turner behind-the-scenes on set.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713919823267-8UIWJZ8NTU4GFQUAWD9D/BITB-IG-DefiningMomentsV2.jpg</image:loc>
      <image:title>Amazon MGM Studios - Boys in the Boat - Defining Moments</image:title>
      <image:caption>Video social creative series conceived and executed for the film’s social accounts targeted to the rowing community, highlighting the team aspects of the sport and the film’s themes of unity and brotherhood. Highest performing social creative of the entire campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714014953711-UXI5GGK0N1ZF5IEDK9XI/BITB-NowPlayingPaidSocial.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Boys in the Boat - Now Playing</image:title>
      <image:caption>Now Playing social creative used for organic and paid social across Instagram, Facebook, and TikTok.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714015330852-9TN9FQTCMAFXHMW19U4N/BITB-CallumTurner-PagetoScreen.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Boys in the Boat - From Page to Screen</image:title>
      <image:caption>Collaboration with Penguin Books on social featuring actor Callum Turner reading a passage from The Boys in the Boat, targeting fans of the book and the rowing community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713932515483-X98TN5E9RGFB156ZUH50/TheCovenant_TalentVideo.jpg</image:loc>
      <image:title>Amazon MGM Studios - Guy Ritchie's The Covenant - Interpret This</image:title>
      <image:caption>Social video series with the film’s stars Jake Gyllenhaal and Dar Salim. A hit with fans, the video was widely shared garnering over 300k views.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1713932689071-WR0ITAN5YB68I94BIR02/TheCovenant_Reviews.jpg</image:loc>
      <image:title>Amazon MGM Studios - Guy Ritchie's The Covenant - Reviews Spot</image:title>
      <image:caption>Paid social reviews spot creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714019748386-1VBZQOVDUBJPI74LLJC9/WomenTalking-SarahPolley-BookTok.jpg</image:loc>
      <image:title>Amazon MGM Studios - Women Talking - BookTok</image:title>
      <image:caption>Video series featuring director Sarah Polley and stars of Women Talking reading selected passages of the book, aimed at the #BookTok audience. Shared in collaboration with Bloomsbury Publishing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714021105940-6AP0KP20Y4YNZOXBSVEO/WomenTalking-OscarWin.jpg</image:loc>
      <image:title>Amazon MGM Studios - Women Talking - Awards Season Creative</image:title>
      <image:caption>Static assets created throughout awards season, culminating in the film’s Best Adapted Screenplay Academy Award win.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714020648735-NHLG3EYV4DL9PFCL3XIF/AddamsFamily2-WednesdaysDiary.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Addams Family 2 - Wednesday's Diary</image:title>
      <image:caption>Social creative for The Addams Family 2 featuring voiceover narration by Chloë Grace Moretz as Wednesday Addams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714020782788-HVLZIVXMFDEINUQPS4YN/AddamsFamily2-RoadTripPostcards.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Addams Family 2 - Postcards</image:title>
      <image:caption>Motion poster creative done in the style of retro road trip postcards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714020726534-NMRI0TQP6CAH3Q4MXLEO/AddamsFamily2-WednesdaysNailTutorial.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Addams Family 2 - Wednesdays' Nail Tutorial</image:title>
      <image:caption>Socail creative for TikTok and Instagram done in the style of popular GRWM nail tutorials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714020849921-F3GWVMYRMNW2DGBZBLQ9/AddamsFamily2-GetTickets.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Addams Family 2 - Get Tickets</image:title>
      <image:caption>Paid social used for Facebook, Instagram, and TikTok.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714020889057-JME8BDBH9LQVG7Q6AU50/_AddamsFamily2-RoadTripTikTok.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Addams Family 2 - Wednesday Rates Haunted Places</image:title>
      <image:caption>Social creative leaning into Wednesday Addams in the style of a travel influencer rating haunted places, made for Reels and TikTok.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714182393653-N6HD85KALO9D60Y7BSPK/Cyrano-15Seconds-TikTok.jpg</image:loc>
      <image:title>Amazon MGM Studios - Cyrano - Paid Media</image:title>
      <image:caption>Social creative for paid media used as TikTok top view ad placement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714021440354-8OX6MJMBCKIN6AX4W4GT/CyranoMovie-NowPlayingMotion.jpg</image:loc>
      <image:title>Amazon MGM Studios - Cyrano - Now Playing</image:title>
      <image:caption>Now Playing mostion asset used for organic and paid social shot at a custom content day with the film’s star, Peter Dinklage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714021530828-JU866O37UX9IMZ5DDQ61/CyranoMovie-TikTok.jpg</image:loc>
      <image:title>Amazon MGM Studios - Cyrano - TikTok Clips</image:title>
      <image:caption>Video creative for Reels and TikTok leaning into trends with a humorous, more shareable angle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/cf36099e-31cd-4f25-ac61-aaa3540bd4e8/Amazon-MGM-Logo.jpg</image:loc>
      <image:title>Amazon MGM Studios</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714175917082-BJP8IO48X9QYXRUJL4B3/Bottoms-RachelAndAyo-TikTok.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bottoms - TikTok</image:title>
      <image:caption>TikTok account leaning into trending sounds and cultural moments with the film’s stars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714175983456-ONIOQFW2UTBDPMSG7MHF/Bottoms-FanTikTok.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bottoms - TikTok UGC</image:title>
      <image:caption>Encouraging creators and fans to create their own content spreading word of mouth for the film.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714179956907-1K3V1C1K7OWULTLXDX85/BonesAndAll-GuyWithAMovieCamera.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All - Influencer Content</image:title>
      <image:caption>Creator activation with TikTok creator @GuyWithAMovieCamera at the film’s Milan premiere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714180034120-8ALOJ9OJKDU5JLHSWAQR/BonesAndAll-Romanlolo.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All - Creator Content</image:title>
      <image:caption>Creator activation with filmmaker/influencer @Romanlol creating a TikTok short inspired by the film.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714180094944-YM8QWOLWF1KG1QSOHNLL/BonesAndAll-RaeSpirits.jpg</image:loc>
      <image:title>Amazon MGM Studios - Bones and All - Creator Content</image:title>
      <image:caption>Creator activation with influencer @Rae_Spirits targeting the horror community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714180523248-BXF3YMBTC3TAZ0Y7VO6K/HouseofGucci-LadyGagaTikTok1.jpg</image:loc>
      <image:title>Amazon MGM Studios - Lady Gaga - TikTok</image:title>
      <image:caption>TikTok content created for Lady Gaga’s return to TikTok during the House of Gucci campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714180529019-QLNDVEA1LKI6U5XQJ5HG/HouseofGucci-LadyGagaTikTok2.jpg</image:loc>
      <image:title>Amazon MGM Studios - Lady Gaga - TikTok</image:title>
      <image:caption>TikTok content leaning into trending sounds/cultural moments created for Lady Gaga during House of Gucci’s worldwide press tour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714180709975-3ED7VPLIYGXMXYXHOW16/TheCovenant-Georainbolt-TikTok.jpg</image:loc>
      <image:title>Amazon MGM Studios - The Covenant - Creator Content</image:title>
      <image:caption>Partnership with TikTok creator and Geogussr @Georainbolt. Over 1.3M+ views, 184k+ engagements on platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714181869606-AMPO7L15VH5LPUDQAJVH/Cyrano-GunnarDeatherage.jpg</image:loc>
      <image:title>Amazon MGM Studios - Cyrano - TikTok</image:title>
      <image:caption>Partnership with fashion designer and creator @GunnarDeatherage creating a look inspired by the film.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714181939117-BMA9G2UTXU1BBD6DET9M/Cyrano-MadelaineTurner.jpg</image:loc>
      <image:title>Amazon MGM Studios - Cyrano - TikTok Content</image:title>
      <image:caption>Partnership with filmmaker and creator @MadelaineTurner creating a short film inspired by the theme’s of the movie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714182135238-HI0O8MVZLBFUQVP13BNM/WomenTalking-EllaJane.jpg</image:loc>
      <image:title>Amazon MGM Studios - Women Talking - TikTok Content</image:title>
      <image:caption>Content partnership with musician and influencer @EllaJaneMusic aimed at creating a connection betwene the film’s themes and younger Gen-Z audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5167a7be40d6237a0bde8f/1714182278418-R64HS4Q9PRY2I91KWZ86/WomenTalking-OliviaJulianna.jpg</image:loc>
      <image:title>Amazon MGM Studios - Women Talking - TikTok Activation</image:title>
      <image:caption>TikTok activation with @0liviaJulianna and several other political activists and creators targeted at connecting the film’s themes with the younger Gen-Z audience.</image:caption>
    </image:image>
  </url>
</urlset>

