Role: Head of social media for Lucasfilm and the Star Wars franchise. Mentored a team of strategists, community managers, and designers that oversaw the Star Wars, Lucasfilm, and Indiana Jones social media accounts. Led and developed the creative and editorial strategy for all digital content, including creative direction, community management, social calendars, vendor relationships, digital and synergy partnerships, and influencer marketing. Managed filmmaker, talent, and reps relationships as lead point of contact from ideation and production of content to approvals process. Produced and orchestrated all on-set and junket content (premieres, fan events, video interviews, photoshoots, BTS) including brainstorming and scripting concepts in collaboration with agencies and freelance creatives, managed filming on-site with talent, negotiated contracts and handled large-scale campaign budgets.