Role: Acted as lead for the film’s campaign on digital and social. Developed creative and content strategy, and oversaw creative direction of all assets in collaboration with Ralph, a leading entertainment agency. Managed filmmaker and talent relationships as point of contact including communicating marketing plans and spearheading talent approvals process. Organized all on-set and junket/press day digital content from ideation to execution in collaboration with freelance creatives, managed filming on-site with talent, developed and executed influencer/creator strategy and media partnerships, coordinated social event coverage such as premieres, Q&A’s, and festivals, and negotiated contracts, scope, and handled tracking of campaign budget with vendors and creators.

Results:

  • 97.5k+ followers across social platforms

  • 175K+ domestic social conversations, indexing highest with LGBTQ+, Gen Z, and Millennial moviegoers

  • 45M+ global video views across platforms

  • Performed 20% above box office expectations in first expanded release weekend, grossing $3M (above $2.5M predicted)

  • Opening weekend audience targets soared above expectations: 86% between 18-34, 59% identified as LGBTQ+ demo

  • $12M total domestic box office gross

  • 134M GIF and sticker views on the film’s GIPHY page

Bespoke Talent and Digital/Social Creative

Creator/Influencer Marketing, Experiential, and Events

Angelika Film Center: Monthlong Pop-Up Takeover

Angelika Film Center: Pop-Up Photo Opp Activation

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