Role: Acted as lead for the film’s campaign on digital and social. Developed creative and content strategy, and oversaw creative direction of all assets in collaboration with Ralph, a leading entertainment agency. Managed filmmaker and talent relationships as point of contact including communicating marketing plans and spearheading talent approvals process. Organized all on-set and junket/press day digital content from ideation to execution in collaboration with freelance creatives, managed filming on-site with talent, developed and executed influencer/creator strategy and media partnerships, coordinated social event coverage such as premieres, Q&A’s, and festivals, and negotiated contracts, scope, and handled tracking of campaign budget with vendors and creators.
Results:
97.5k+ followers across social platforms
175K+ domestic social conversations, indexing highest with LGBTQ+, Gen Z, and Millennial moviegoers
45M+ global video views across platforms
Performed 20% above box office expectations in first expanded release weekend, grossing $3M (above $2.5M predicted)
Opening weekend audience targets soared above expectations: 86% between 18-34, 59% identified as LGBTQ+ demo
$12M total domestic box office gross
134M GIF and sticker views on the film’s GIPHY page
Bespoke Talent and Digital/Social Creative
Creator/Influencer Marketing, Experiential, and Events
Angelika Film Center: Monthlong Pop-Up Takeover
Angelika Film Center: Pop-Up Photo Opp Activation